The Process
"Sticking" is a system where you "stick" the product for 45 seconds and it will stay at that price. If the price goes up, you have those 45 seconds to lock in that price, but if the price goes down you can "kick-it" and restick it. After you stick it there is a 5 minute grace period to fill out your billing and shipping information.
Overall the site is very simple to navigate, and the system has been reliable in my experience. There have been some killer deals and ... not so much. But, I have ordered one item from them so far and it arrived on time through Fedex ground. The shipping price varies on the size of the item, but like Woot, Hoopstick generally charges $5 for shipping. The item I bought was a refurbished 40GB hard drive with a 2.5" USB external enclosure.
I had some trouble partitioning the drive at first but made a guide on their forum system after I resolved the issue on my own. On that note they are a relatively supportless etailer (again like Woot), but this allows them to keep costs down. I would guess that their business plan involves receiving excess inventory from big players in the retail business and selling it at discount prices, but their unique supply and demand system distinguishes them from competitors like, the oft mentioned, Woot.
Hoopstick.com has made it through the last few months, but are still working out some kinks. Their schedule hasn't yet been set in stone and the site does look a little shady. Yet, from my experience they provide a reliable service that is legitimate and I hope to see more deals from them in the future.